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Co-Branded Deal Analyzer for Hard Money Lenders ยท iDeal Collective
For Hard Money Lenders
Book a 15-Min Demo
Co-Branded Licensing for Hard Money Lenders

Fewer bad loans. Better repeat borrowers.
Your brand leads. Our engine powers it.

Give your borrowers a real deal analyzer before they submit. They show up with a real ARV, a real repair scope, and real comps. Your team underwrites a cleaner file.

Book a 15-Min Demo See the Report Output
Built by a 20-year mortgage broker, appraiser, and active flipper. Not a tech vendor.
Co-Branded
Your Logo Leads Every Report
~10 Days
From Contract to Live
20+ Yrs
Origination ยท Appraisal ยท Title
$0
Per-Loan Fees ยท Rev Share
The Cost of Bad Submissions

The deals that eat your margin are the ones that never should have been submitted.

Fantasy ARVs. Thin comps. Rehab numbers pulled out of the air. The borrower doesn't know what they don't know, and your team pays for it in hours, risk, and lost repeat business.

Underwriting Time

Files that never should have been opened

Borrowers submit with ARVs $40K too high and rehab budgets at half of reality. Your team spends 2 to 4 hours per file before rejecting it. One a week is annoying. Five is a headcount problem.

Default Risk

Deals that fund on bad math

The wishful ARV becomes your LTV problem. The missed holding costs become the reason a borrower can't refinance out. You end up owning the outcome of a plan that never penciled.

Retention Loss

The one-and-done borrower

The borrower who lost money on their first flip doesn't come back. They blame the deal, the market, sometimes the loan. Usually it was the analysis that was broken from day one, and nobody helped them fix it.

Differentiation Gap

Rate is not a moat

Every HML in your market can match your rate this week. Racing to the bottom on points isn't a strategy. Giving borrowers a real tool with your logo on it is the kind of edge that builds loyalty and referrals.

The Co-Branded Offer

Your logo. Your brand. Your borrowers. Powered by our engine.

License the iDeal Flip Analyzer, put your brand up front, and hand your borrowers the tool that makes their submissions worth underwriting. Not a lead magnet. A working analysis platform.

The pitch rate can't match

Your competitor says "we close fast." You say "we close fast, and every borrower gets our deal analyzer so the numbers hold up before submission." That gap doesn't close on price.

Underwriting friction, down

Borrowers show up with a real ARV, a real repair scope, and real comps already run, because the analyzer forced them to. Your team spends its hours on deals that can actually fund.

Borrowers who come back

A borrower whose first flip actually penciled (didn't overpay, didn't underestimate rehab, didn't miss holding costs) is a borrower calling you for the second loan. And the third.

The Borrower Workflow

What your borrowers actually do inside it.

Four steps. The output is an underwriting-ready package with your logo on it. That's what lands in your inbox.

1

Open your branded intake page

Your logo, colors, tagline, and CTA at idealflipanalyzer.io/partner/yourbrand, or embedded directly on your own website.

Borrower
2

Run the deal live

Purchase price, ARV, rehab, profit target. The AI flags thin margins, missing holding costs, and sensitivity risks.

Borrower
3

Generate the report

ARV, repair estimate, profit projection, cash-to-close. A structured PDF with your logo and disclaimers.

Borrower
4

You get a cleaner package

The loan file arrives with the analysis attached. The questions you'd normally chase are already answered.

Lender
The Output Your Team Gets

An underwriting-ready package. With your brand on it.

Watch a real deal run through it.

Every deal a borrower runs generates this document, with your letterhead at the top and your disclaimers at the bottom. It reads like something your fund committee would ask for, because it was designed by someone who has sat in front of one.

  • ARV backed by the borrower's comp inputs and benchmark guidance
  • Full rehab scope by line item using built-in cost templates
  • Holding, selling, and cash-to-close called out plainly
  • MAO with the logic shown, so pushback is a short conversation
  • AI flags on thin margins, holding-cost blind spots, and sensitivity
Request a Sample Report
What You License

Everything you need. Nothing you don't.

Your brand up front, concrete deliverables. Live in about 10 business days from contract signing.

Co-branded, your logo leads Your logo, colors, and disclaimers front and center on every page and report, powered by the iDeal engine. Your brand leads. Ours provides the horsepower.
Custom report output Your logo on every generated PDF. Custom disclaimers, terms, and lender-specific fields on the underwriting report.
Unlimited borrower submissions Borrowers analyze deals through your branded intake and submit directly to your dashboard. Each analysis arrives with the full deal package attached.
Lender backend dashboard Every submission arrives with the full analysis attached (inputs, comps, rehab scope), so your team can prioritize the files worth a call.
Embed widget + QR codes Drop the analyzer on your own website with one JS snippet, and generate QR codes for print collateral, business cards, and events.
Your loan products, displayed Configure your rate ranges, max LTV, and terms on your partner page, with a custom CTA button that drives borrowers to apply on your own site.
Borrower email tools Broadcast emails to your borrower list, automatic follow-up digests on aging submissions, and a status portal where borrowers track their file without an account.
Setup, onboarding, and direct support Handled entirely on our side, no dev resources needed from you. Live in about 10 business days, with a real point of contact after launch.
Not sure what tier fits your volume? That's what the 15-minute demo is for. Straight answers, custom quote on the call.

Your borrowers are already running numbers before they call you. The question is whose tool they're using.

Make it yours. Branded, accurate, and built to hand your team a file worth underwriting.

Who Built This

Built by someone who has sat at your desk.

Jennifer Fortier, founder of iDeal Collective
Who Built This

Jennifer Fortier

Broker ยท Appraiser ยท Active Investor ยท Founder, iDeal Collective

"I've sat on both sides of the file. I know exactly what a bad ARV costs a lender. And I know exactly why borrowers keep bringing them."

Jennifer has spent 20+ years across mortgage origination, appraisal, title, and brokerage, through every market cycle since the early 2000s. She also flips houses in her own market, and has lost real money on bad deals (and made it back on disciplined ones).

The Flip Analyzer wasn't built by a software company selling into lending. It was built by someone who spent two decades watching borrowers submit deals that didn't pencil, and knew exactly what would fix it.

  • 20+ years in mortgage origination
  • Licensed appraiser background
  • Title and brokerage experience
  • Active flip portfolio, own capital
Licensing Model

Flat monthly. Priced to your volume.

Every shop is different, so the exact number comes from a 15-minute conversation. The structure never changes.

Founding Partner

Co-Branded License

Flat monthly. No revenue share.
No per-loan fees.

Your exact number depends on borrower seats, report customization, and integration work. You'll have your custom quote by the end of the demo call.

Billing
Flat Monthly
Rev Share
None
Per-Loan Fees
None
Setup Time
~10 Days

Included at Every Tier

  • Co-branded platform (your logo, colors, disclaimers lead)
  • Custom underwriting report output
  • Lender backend dashboard
  • Setup, onboarding, and direct support
  • Founding partner rate locked for 12 months
Get Your Custom Quote
15 minutes. No sales team, just Jennifer.
Straight Answers

The questions every lender asks.

Do we need dev resources or IT lift on our side?
No. Setup happens entirely on our end. You provide brand assets (logo, colors, disclaimers, and your preferred partner-page name) and we handle the rest. Standard timeline is about 10 business days from contract signing to live borrower access.
Can we customize the report output for our lending criteria?
Yes. Report headers, disclaimers, footer branding, and lender-specific data fields (custom LTV callouts, DSCR references, your standard risk flags) can be built into the template. Deeper structural changes get scoped during onboarding.
What happens if we cancel?
Thirty days written notice. The borrower portal stays live through the notice period so nothing disappears mid-file for anyone in your pipeline. After that, borrower access is disabled and your brand assets are removed from the platform.
Is this a loan product, or just software?
Software only. We don't originate, we don't underwrite risk, and we don't touch the money. The analyzer produces a deal analysis and an underwriting-ready report. You're the lender. We're the tool your borrowers run their numbers through before they submit.
Who owns the borrower data?
You do. Deal analyses run through your branded portal are your data, exportable on request, never sold or shared with third parties.
What if a borrower's flip still loses money?
Software can't stop a bad execution, and any lender who's been at this long enough knows it. What the tool does is catch the bad math before the loan funds: fewer bankable-looking-but-unbankable files, fewer surprise-rehab defaults. The margin improvement is real without anyone pretending it's a guarantee.
Can we see a sample report before the call?
Yes. Mention it on the form and we'll email a redacted sample so your team can hold it against your current submission standards before you spend the 15 minutes.
How long does the demo take?
Fifteen minutes. We show you the borrower workflow live, walk through the lender backend, and answer the specific questions your team needs answered. No slide deck marathon. If it's a fit, we schedule a longer session to design your setup.
Book Your Demo

Fifteen minutes. Straight answers.

Tell us who you are and what your loan volume looks like. We'll show you the workflow and give you your custom quote on the call.

Book a 15-Min Demo

Quick qualifier so we come prepared. Jennifer follows up within one business day.
No newsletter. No drip sequence. One follow-up about your demo.

Request received. Thank you.

Jennifer personally reviews every request. You will hear back within one business day to schedule your 15-minute demo.

Something went wrong sending your request. Please try again or email [email protected] directly.
Fifteen Minutes. That's It.

The lenders your borrowers stay with are the ones who give them tools the shop down the street doesn't have.

If you've read this far, the question isn't whether the tool is useful. It's whether it fits your volume and your borrower profile. That's what the call is for.

Book a 15-Min Demo
Response within one business day ยท No sales team, just Jennifer